![]() ![]() With the demographic cliff facing cable/ pay-TV operators, rights holders are beginning to appreciate the need for reaching younger consumers in order to future-proof their fanbases. Last September, insurgent streaming services got the recognition they had hoped for when the NFL stated that its model had flipped to reach over revenue, acknowledging that traditional consumption habits have changed. Will latency be the undoing of sport-centric streaming services? Optus also announced free subscriptions running until August 31st, effectively giving up three months of peak subscription revenue, alongside the $6.2 million outlay for acquiring the rights. Optus was forced to sub-license the group stages back to free-to-air broadcaster SBS. Due to unforeseen technical issues, the malfunctioning service suffered repeated disruptions and humiliatingly Optus had to refund all of its customers. The contract entitled Optus to show all 64 matches on its Optus Sport SVOD service at the compelling low price of AUS $15 ($11.4) per month. This brings to mind an uncannily similar episode involving Australian telco Optus, famously acquiring the Australian domestic 2018 FIFA World Cup rights away from broadcaster SBS for AUS $8 million ($6.2 million). ![]() This incident not only leaves Mediaset’s new SVOD in need of brand image repairs, but is detrimental to any potential bid to rights holder La Liga when the next round of rights come up for renewal in 2022. Latency issues and Smart TV distribution plagued the streaming services broadcast, with complaints galore of transmission issues and reported delays of up to five minutes from disgruntled subscribers. Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. ![]()
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